Liverpool quartet, More In Luv deliver their debut interview at RivFest2021. After their fantastic set on the stage, I got to hear more from the band who have had a stream of successful singles throughout the pandemic.
Danny Lundqvist – Drums, Joey Morton – Guitar, Mike Glover – Vocals/Guitar, Danny Bradshaw – Bass
How did you all get together and where did the name come from?
DL: It’s going back a while. We started a different project with two other members. We’d been to college and uni together and it just sort of just all fell into place slowly.
MG: It sort of came from other projects that didn’t work out.We were originally gonna be called “Mornin Luv” like the Scouse phrase and then we went to Danny’s [Lundqvist] old uni and someone asked us if it was “Morning Luv” and we thought that sounds terrible. Anyone who wasn’t Scouse or from around this area wouldn’t say “Mornin’ Luv” and it just doesn’t sound great.
DL: We had an idea to be like Scouse pop but you think of Echo and The Bunnymen and we’re not like that. We’re very much indie pop and very much on the pop side of it. The Scouse music scene is very niche. There’s a Liverpool sound and we wanted to sort of break away from that a bit.
Who would you say are your biggest influences, musically and lyrically?
MG: Joan’s probably a massive one in terms of song writing. When we started the band, we were just smashing them, just listening to them loads.
DL: Fickle Friends – I think the production is boss.
JM: I don’t think we try to make it sound like [influences]. I think it’s easy to be compared to the 1975 because you have synths, guitars etc. I really like Huey Lewis. There’s definitely an 80s feel to it [our music].
DB: I think when we started the band it was part of that few years where 80s were massive.
JM:We’re still in the process of finding who we are. I don’t think any band has to sound like one specific band any more. I reckon we could release one that sounds like the 1975 and then release one that sounds the complete opposite and go back.
DL: We’re all into mad different stuff. We’re like secret little goths at heart.
How has it felt being able to perform to a live audience since restrictions were lifted:
JM: This was our second gig ever as a band
DL: We dropped our first song in lockdown. We had been writing for a while but by the time we got everything together, lockdowns happened and we were just sat on stuff.
JM: That was when the [previous] drummer left and we sort of released the EP as a bookend to that era. It’s still 90% of the set but hopefully it’ll last [no restrictions].
DB: It’s really exciting as well like as soon as you wake up, going to a gig.
DL: It’s been a long time coming
JM: Venues are different as well. When we were writing, Jimmys in Liverpool didn’t exist. It’s exciting because we want to play outside Liverpool.
You have released a number of singles last year. Did you find that the lockdowns helped you creatively or were they more of a hindrance?
DL: It’s weird. It gave us a load of time. The first lockdown was bad but the second one, we wrote so much. In a sense, it’s been really good for us.
MG: Even though the second one was horrendous, we had time away from other work and could sit there and write music.
DL: We wanted to really use it as a springboard if we could. You’ve got to take these opportunities.
DB: Now that we can do it, we’re well better off for having that time.
DL: We would have been gigging a year ago if we could have but we wouldn’t sound as good.
JM: The main thing we did in lockdown was release [singles] and I don’t think there’s ever been or will ever be a time where engagement is gonna be that high.
What would you say has been the most challenging for you as a band?
JM: Dealing with the amount of changes we’ve had
DB: Getting yourself out there…when you can’t go out and gig. To get seen by anyone usually, even if someone finds you on social media, they’re still gonna go “I’ll come down and see you, I’ll come down and watch you play so I can see what you’re like when you play.”
MG: It’s not good in an age where streaming and everything online is massive. When it comes down to it, music is literally just about gigs.
Has there been anything about the last 18 months that has inspired you?
DL: Coming off furlough and then going “actually, that was quite nice just doing tunes everyday.”
DB: Doing stuff that isn’t music and realising how shit it is.
JM: Everyone’s more willing to be sound about music. I feel like people realise how important it
was when all of a sudden they couldn’t go to a gig. It feels like everyone’s loving the music again.
Do you have any other gigs on the cards?
DL: We’ve got one coming up on August 20th with a band called Gold Bloom who are pop punk so it’s a bit of a change in scenery for us but if people like us then people like us. We might pick up a few fans there. It’s at the Jacaranda basement. Tickets are low so get them now!
What does it mean to you to perform at a festival like RivFest?
DL: The world. The idea of this charity is to help musicians from difficult backgrounds and help them get to places where they might not be able to get to.
JM: It’s super friendly, like a little family.
DL: You can tell there’s so much love that’s gone into it. We’ve been so looked after and we’re made up.
As you know the River Reeves Foundation aims to help disadvantaged young people pursue their ambitions in the creative industry. Do you have any tips for the next generation?
DL: Just do it
DB: Learn to record yourself. It’s really helped us. It’s something I’ve found growing up and being in bands. We couldn’t scrounge our pocket money together to use a recording studio. Be sound and just do it.
MG: Just go for what you wanna do
After a promising year of awesome tunes, we are excited for what they have in store for us next! They play their next gig at The Jacaranda in Liverpool supporting Gold Bloom on the 20th August 2021.